Merito - Rebrading & UI Design

Overview

Merito is an EdTech platform that required a strategic rebrand to improve trust, clarity, and consistency across its digital presence. The objective was to realign the brand identity and website experience to create a more credible and seamless learning journey for students.

My Approach

1. Brand Color & Identity Reset
   I shifted the primary brand color from green to purple to position Merito as a more credible, modern, and premium EdTech brand. Purple was chosen to communicate trust, creativity, and academic depth, helping the brand stand out while reinforcing confidence among students and parents.

   
   

2. Social Media Rebranding
   I redesigned Merito’s social media visual system to align with the new brand identity, introducing consistent layouts, typography, and content hierarchy. This ensured stronger brand recall, visual consistency, and a unified tone across all platforms.

3. Website UI & User Flow Redesign
   Finally, I redesigned the website UI and user flow to reflect the new brand positioning—improving navigation, visual hierarchy, and trust signals to deliver a smoother, more intuitive, and confidence-building online learning experience.